We help level the playing field in marginalized communities by providing financial literacy, youth sports education, arts programs, water advocacy, and transportation assistance.
To create a world where all individuals have equal opportunities to succeed, regardless of their background.
Making an Impact
"We keep moving forward, opening new doors and doing new things because we’re curious…and curiosity keeps leading us down new paths."
— Walt Disney
R.I.C.H. Kids Inc., established as a public charity in Studio City, CA in 2006, originated from the vision of its founder, Kay Smith, a Flint, MI native. Kay's exposure to Monster's Diversity Leadership programs as both a student and touring facilitator left her astonished by the impactful edutainment programs. Inspired, Kay embarked on the journey to start a nonprofit that could make a difference in her hometown and beyond, resulting in the birth of R.I.C.H. Kids Inc.
Since its inception, R.I.C.H. Kids, Inc. has evolved to produce meaningful events, educational opportunities, and sustainable programs for all. Notable initiatives like the Flint Water Festival, Drippie, Big Four Racket Club, Camp Hydrate, and Cars for Humanity showcase the organization's commitment to making a positive impact. Collaborating with NBA and NFL champions, award-winning Broadway producers, playwrights, actors, Grammy and Oscar nominees, Harvard University, Microsoft, and New York Times bestselling authors, R.I.C.H. Kids, Inc. actively connects communities to world-class programs, individuals, and organizations with the aim of leveling the playing field and enriching lives locally and globally.
Kay Smith is a Flint, MI native who has capitalized on global opportunities that provided great professional, educational and artistic experiences.
With 20+ years of operational expertise and experience leading global teams in high-level projects for Fortune 500 companies, she now works at Microsoft.
An enthusiastic Registered Nurse with a calm disposition, Amber Cade has great crisis management skills and proven knowledge in quality healthcare.
Mr. Lontine brings an exceptional record of executive leadership, arts programming, fundraising, performance and marketing success to the position.
Dr. Stylés Akira, a branding expert with a decade of experience in New York City and Los Angeles, also serves as a Lecturer at USC.
With over 30 years of experience in the financial and insurance industries, Kim uses her down-to-earth personality to inspire younger and older generations.
With 15+ years at GRAMMY Awards, Dr. Dre, and now City National Bank, she excels in entertainment and forging partnerships.